Reputation audit
A documented review of how your name appears across news archives, search results and the main AI assistants. Suited to directors, founders and firms preparing for a listing, raise or tender.
Reputation in AI and the media
Your name, read correctly
by people and machines.
When a journalist, a client or an AI assistant looks you up, what they find is your reputation. We audit what is written about you, correct what can be corrected, and build the record that gets quoted.
01
What we do
Seven services,
each with a clear scope
AI citation mapping
We test which sources AI tools draw on when asked about you or your company, and where they get facts wrong. You receive a ranked list of what to fix first.
News coverage monitoring
Weekly tracking of coverage on news24 and other South African outlets, with a short note on tone, accuracy and anything that needs a response.
Correction requests
Where a published fact is wrong, we prepare a precise, polite request to the newsroom or platform, with evidence attached. We do not pressure editors.
Source-of-record build
A well-structured company page, leadership biographies and fact sheets that journalists and AI systems can cite without guessing.
Crisis-readiness brief
A short, rehearsed plan covering who speaks, what is confirmed and how the record is updated when a story breaks. Written for small leadership teams.
Media briefing support
Preparation for interviews and press statements, so that the quotes that survive are the ones you meant.
02
Client notes
What clients say
after the first quarter
An AI assistant was giving our founder a career history that was half wrong. Ciresta traced it to two old sources and it was corrected within weeks.
Calm, exact and never theatrical. The monthly note on coverage is the one document my board reads in full.
We had a mistaken figure in a news report. Their correction request was so well evidenced that the newsroom replied the same day.
03
Questions
Plain answers
to common questions
Can you remove an article about me?
Rarely, and we will not promise it. Newsrooms seldom unpublish accurate reporting. We can seek corrections of factual errors and strengthen the surrounding record.
Do you control what AI assistants say?
No one does. We influence the sources those systems rely on, then test the answers regularly and report what has changed.
Do you work with news24 or other publishers?
We are independent of every publisher. We monitor news24 and other outlets as public sources and deal with their editorial teams through normal channels.
How long until we see results?
Audits take two to three weeks. Corrections depend on newsroom response times, and changes in AI answers usually follow over one to three months.
Is the work confidential?
Yes. Engagements are covered by a written confidentiality agreement and handled under POPIA.
Who is this for?
Companies, executives, professionals and public figures in South Africa whose name carries commercial or professional weight.
Do you write fake reviews or buy coverage?
Never. Everything we publish is true, signed off by you and traceable to evidence.
04
How the work happens
From first look
to a record that holds
01
Listen and scope
A call with a Menlyn adviser to understand who you are, what worries you and what is at stake. We confirm scope in writing.
02
Audit the record
We review news, search and AI answers and mark each finding as accurate, outdated or wrong.
03
Correct and build
We send evidenced correction requests and publish clear, citable material on channels you own.
04
Monitor and report
Monthly notes show what changed, what is new and what we suggest next.
05
Packages
Fixed fees,
agreed before we begin
From R18,500 once-off
- Review of news, search and AI answers
- Written findings report
- Priority fix list
- 60-minute walkthrough
From R12,000 per month
- Everything in Audit
- Weekly coverage monitoring
- Correction requests
- Source-of-record build
- Monthly report
From R28,000 per month
- Everything in Foundation
- Crisis-readiness brief
- Media briefing support
- Direct adviser line
- Quarterly AI answer testing
Prices exclude VAT. Final quotes follow the first conversation.
06
Self-check
How exposed is
your record?
Reading your score
0 to 1 — Your record looks sound. A light audit once a year should be enough.
2 to 3 — There are gaps worth closing. An audit would show you where to start.
4 to 5 — Your name is likely being misread. We suggest a review soon.
Find out what is being said about you
Share a few details and one of our Menlyn advisers will call you back within one working day.
07
Where we work
Based in Menlyn,
working across South Africa
Where we cover
- Pretoria and Menlyn (in-person meetings)
- Johannesburg, Sandton and Midrand
- Cape Town and the Western Cape (by arrangement)
- Remote engagements anywhere in South Africa
Where we do not
- On-site work outside South Africa
- Coverage monitoring of non-English foreign media
- Local services for businesses outside our client sectors
Most engagements run remotely, with in-person sessions in Pretoria.
08
What we do not take on
Some work
belongs elsewhere
- We do not remove accurate news reports or promise takedowns.
- We do not write fake reviews, buy coverage or manipulate rankings.
- We do not provide legal advice or litigate defamation claims.
- We do not run paid advertising or social media accounts.
- We do not manage political campaigns.
For defamation or privacy claims, speak to an attorney. For press-code complaints, the Press Council of South Africa is the right body. We are glad to work alongside either.