Business model
Paid by clients,
never by publishers
Trust in a reputation adviser depends on knowing who pays. Here is exactly how we earn.
Our revenue
Three ways we charge
| Engagement | What it includes | Fee |
|---|---|---|
| Once-off audit | Fixed fee · Written report · No follow-on obligation | From R18,500 |
| Monthly programme | Monitoring and corrections · Monthly report · Cancel on 30 days' notice | From R12,000 |
| Retainer | Senior adviser access · Crisis readiness · Quarterly testing | From R28,000 |
All fees exclude VAT.
Principles
What the model rules out
No paid placement
We do not buy articles or sponsored mentions, including on news24 or any other outlet.
No success fees on removals
Paying per deletion rewards pressure on editors. We charge for work, not outcomes we cannot control.
No data resale
Client information is never sold or shared beyond what POPIA allows and you approve.
Written scope always
Every engagement begins with a scope letter listing deliverables and fees.
Questions
About fees
Is there a minimum term?
Audits are once-off. Monthly programmes run on 30 days' notice after the first quarter.
Do you take referral fees?
No. We disclose any third-party cost and pass it on at cost.
Can fees change?
Only by written agreement before the next billing period.
Want a fee estimate?
Tell us your situation and we will send a written quote.